Uber is continuing to expand its reach and become a massive commercial entity. The company has struck a partnership with the Miami Dolphins, which was announced by the NFL franchise when it showcased its renovated Hard Rock Stadium on Monday.
The part ride-sharing company Uber will play for the Dolphins is to help make getting to and from the stadium more affordable for fans:
“We recognize that getting in and out of the stadium and traffic is one of the challenges we have with fans as we continue to compete with 60-inch high definition televisions,” Garfinkel said. “We are excited to partner with Uber in this innovative way and want to change our fans’ experiences of getting to and from these events while reimagining the tailgate experience.”
The company talked up this unique partnership which sees the Dolphins become the first pro sport entity to link up with a company like Uber.
“Uber is excited to partner with the Miami Dolphins, using our technology to enhance the fan experience at one of the world’s best sports venues,” Uber Regional General Manager U.S. & Canada Rachel Holt said. “This innovative partnership leverages the convenience and reliability of ridesharing to give fans safe and easily accessible transportation options before and after every game.”
The newly decorated Hard Rock Stadium will now house a designated and dedicated Uber carpark that will serve as a pickup and drop off points for Uber. This parking lot will be linked to the stadium by a walkway known as the Uber Zone. The Dolphins point out that the Uber collaboration is for all event held at the stadium and not just football games.
Uber also announced another service by the name of Uber Tailgate, which allows fans to tailgate even if they did not come to the stadium in a vehicle. The cost will be set at $250 and Uber Tailgate will be available for games against the Cleveland Browns, Tennessee Titans, Buffalo Bills, San Francisco 49ers, and Arizona Cardinals.
The price goes up to $350 for games against the Pittsburgh Steelers, New York Jets and New England Patriots. Involved in the cost is a private tailgate area, grill, tent, cooler, plastic eating utensils, water, furniture, and access to the general store.