Uber is making its way into the city of Victoria despite not actually being legally permitted to operate in British Columbia. The ride-sharing company will enter Victoria next week in a bid to sway consumers into accepting the UberX service in the city.
The charm offensive will take the form of a “driver partner info session” hosted by Uber Canada at the Hotel Grand Pacific, the event will be held Thursday (April 14) from 6 to 9 p.m. The capital of British Columbia has so far avoided Uber’s attention, but the ride-sharing is eager to move into the market as part of its continued Canadian expansion.
B.C. has not yet accepted Uber into the province, although Minister Peter Fassbender recently said that the government is working on a solution that will arrive soon:
“We are going to see a made in BC solution but I am not going to give you a date because we are going to make sure we do it right and we do it pragmatically and that we ask all the questions that need to be asked before we make any definitive steps.”
As has been the case in other Canadian provinces, Uber is not waiting for authorities to decide what to do with the company and is moving in regardless. Victoria will likely get the service after this week’s meeting, and the obvious aim is for UberX service to launch in Vancouver, the largest city in North America to resist the company.
“We hold these info sessions in communities across Canada so people can learn about the benefits of the Uber platform and so we may assess local driver interest,” Susie Heath, Uber Canada spokesperson, said in a statement.