Uber is going on a charm offensive in Vancouver in a bid to entice drivers and customers to adopt the service, which is not actually available in the city.
Indeed, Vancouver is the largest city in North America that has successfully stopped Uber from starting operations, but the company has said that it is actually hiring drivers in the city. That is according to an ad posted in Vancouver (below), but Uber has confirmed that while the ad was published in Vancouver, the company still does not have specific plans to launch in the city.
“Driving with Uber is a great way to earn cash on your schedule. The more you drive, the more you can earn. It’s simple and perfect for those looking for seasonal, work from home, entry level, temporary, or any type of job opportunities,” reads part of the post.
Uber Canada spokesperson, Susie Heath, says that the company is merely testing the waters in Vancouver.
“We have been advertising to potential driver partners so they can learn about the benefits of the Uber platform and so we may assess local driver interest.”
She added that the company’s advertising strategy means it advertises across Canada, even in municipalities where it has no operations.
“Gauging driver partner interest is an essential component of the analysis we undertake when considering expansion.”