Uber’s rise in Alberta is continuing as Aviva Canada rolled out its ride-sharing specific insurance coverage in the province on August 1. The company announced at the start of last month that the solution would be coming to Alberta.
In late June, the province became the first in Canada to greenlight insurance products for Uber and other Transportation Network Companies (TNCs). The decision was a watershed moment, following Edmonton’s decision to legalize ride-sharing firms in January.
Intact Insurance was the first to launch an insurance solution for Uber in Alberta, but it was not the first in Canada. In February, Aviva Canada announced its ride-sharing coverage as an exclusive product to Ontario. However, the province has not legalized insurance products, even though the FSCO approaved Aviva’s product.
The Aviva Canada solution has since moved to Quebec and now Alberta. However, Alberta remains the only province where Uber drivers can purchase coverage and operate legally.
“With ride-sharing on the rise, consumers in Alberta now have new options available to them,” said Greg Somerville, President and CEO of Aviva Canada. “Following the footsteps of our Ontario ride-share solution, we’re thrilled to address a market need in Alberta with a simple and affordable solution. Our insurance coverage will provide drivers and passengers with absolute peace of mind while ride-sharing.”
Aviva’s coverage is generally for all ride-sharing drivers, not just those working for Uber. The coverage works as an addition on top of a current personal policy. The company says this keeps consumer cost down, although the product does come with limitation. Specifically, drivers must work twenty house or less for their ride-sharing company of choice.