Aviva Canada expands ride-sharing insurance to Alberta

Yesterday Alberta and the city of Edmonton became the first in Canada to open a clear pathway for Uber to become legal and regulated. Intact Insurance completed the regulatory puzzle for the ride-sharing company and it can now start operating in Edmonton legally. Aviva Canada has now joined Intact in offering ride-sharing drivers its auto insurance coverage in the province.

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Aviva Canada was the first insurance company in the country to offer a coverage for Uber and other ride-sharing companies. The carrier debuted its coverage in Ontario in February, but other regulatory stumbling blocks mean Uber is still not operating fully regulated in Canada’s most populated province. Aviva has since expanded its coverage to Quebec under similar circumstances.

Uber was forced to leave Edmonton in March when the company could not organize auto insurance coverage in time to meet provincial and municipal demands. The company was expected to return when the mooted coverage with Intact was launched. Whether Uber returns and its drivers comply by purchasing coverage remains to be seen, but Aviva and Intact have filled the market gap with a solution.

Aviva Canada said on Thursday that is applauds the decision to approve ride-sharing insurance by the Albertan government.

“With ride-sharing on the rise, consumers in Alberta now have new options available to them,” said Greg Somerville, President and CEO of Aviva Canada. “Following the footsteps of our Ontario ride-share solution, we’re thrilled to address a market need in Alberta with a simple and affordable solution. Our insurance coverage will provide drivers and passengers with absolute peace of mind while ride-sharing.”

While Intact Insurance’s coverage will be available from July 1, Aviva’s product will not arrive in the province until August 1, the company said in a press release.

“We support any insurance product that provides appropriate coverage for the individual risk and additional protection for the consumer,” said Julia Marshall, President of the Insurance Brokers Association of Alberta.

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