Hertz, one of the biggest car rental companies in the world, is getting into the ride-sharing business by expanding its program to Uber and Lyft drivers. The company already supplies rental cars to the companies, but Hertz is looking to expand to become a viable choice for all Uber drivers.
Hertz has 8,500 locations, so can easily match Uber and Lyft’s requirements in terms of locale, and now the company is expanding its ride-sharing program to more cities. At the moment the expansion seems to be in cities in the United States, the company has not said whether it plans to introduce a similar program in Canada, where it has a presence.
On Thursday Hertz said it will start by offering vehicles to Uber drivers in Los Angeles, matching a similar project the company has been sharing with Lyft in Las Vegas. The Lyft collaboration will also be rolled out in Los Angeles, while it will expand to San Francisco as well.
Uber and Lyft will be in charge of setting rental rates for their drivers, Hertz said, which will allow them to create their own promotions separate from one another. The company adds that the current rate for a mid-sized vehicle is $180 per week, without expanding on how much it would have cost before the program was announced.